Brand & positioning
Naming, brand story, voice, and visual identity built around where the product will sit in its category.
- Brand platform
- Identity
- Voice
CPG · Food · Retail
Brands, brought to life.
SJB 360 Marketing builds the full picture for consumer brands: how they look, how they sell, and how they show up on shelf, at the booth, and in the buyer's inbox.
For
CPG
Emerging and growing consumer packaged goods brands getting ready for their next retail door, distributor, or line review.
For
Food
Specialty food and beverage makers who need packaging, sell sheets, and a story that holds up next to the category leaders.
For
Retail
Retailers and boutique concepts sharpening their assortment story, in-store presence, and seasonal launches.
About
A small studio with a wide lens.
The studio
SJB 360 Marketing is a brand and retail marketing practice for companies that make things people eat, use, and buy every day.
We work with founders and lean teams at the point where a good product needs to become a real brand. That usually means sharpening the positioning, getting the packaging right, preparing for buyers, and making sure the brand looks the same in a trade show booth as it does on a grocery shelf or an Instagram grid.
The name says how we work. We look at the whole picture, all 360 degrees of it: the product, the shopper, the buyer, the channel, and the margin. Then we build the pieces that move a brand from sample to shelf.
We stay deliberately small, so every client works directly with the people doing the work.
Principle
Clarity
A buyer gives a product a few seconds. The brand has to say what it is, who it's for, and why it belongs on the shelf, fast.
Principle
Restraint
Strong brands edit. We'd rather do fewer things beautifully than fill every surface with noise.
Principle
Sell-through
Getting placed is the start. We design for the second order, the one that comes after shoppers actually buy.
“Great products deserve to be seen the way their makers see them.” Founder, SJB 360 Marketing
Services
What we build.
Engagements range from a single sell sheet before a show to a full brand launch. Each one starts with the same question: what does the buyer, and then the shopper, need to see?
Packaging & shelf
Packaging direction and design that reads at six feet and holds up at six inches, with retail requirements handled from the start.
- Packaging
- Shelf impact
- Line extensions
Trade show & buyer prep
Everything needed to walk into a buying show or line review ready to write orders.
- Sell sheets
- Line cards
- Booth design
- Pitch decks
Retail launch
Launch planning for new doors and new products, including in-store materials and retailer-ready assets.
- Launch plans
- POS & displays
- Retailer assets
Content & social
Photography direction, social content, and campaigns that keep the brand consistent after it lands on shelf.
- Art direction
- Social
- Campaigns
Step 1 · Define
Category, shopper, and competitive audit. Positioning that a buyer can repeat.
Step 2 · Design
Identity and packaging built for the shelf and the screen.
Step 3 · Present
Sell sheets, decks, and booth materials for shows and line reviews.
Step 4 · Launch
Retail rollout, in-store presence, and launch content.
Step 5 · Grow
Ongoing content and refinements that support sell-through and reorders.
Contact
Let's talk shelf.
Buyers, show organizers, and brands are welcome to reach out. We reply within two business days.
Email
sjb360marketing@gmail.com
Company
SJB 360 Marketing LLC
Focus
CPG, food & beverage, retail